The Rosie Show which was launched on October 10, 2011 was OWN's answer to shake up its weak ratings. The pilot episode of The Rosie Show garnered 497,000 viewers with Russell Brand as its main guest. October viewership averages to 258,000 per night but the following month it was reported that the viewership shrunk to 171,000 nightly viewers. By December, viewership was up to 244,000 viewers.
By January, the show reformatted to a one-on-one interview with Kathy Griffin and after it has received positive feedback, it was announced that it would stay to that format.
In a statement by OWN CEO Oprah Winfrey, she said, "I thank Rosie from the bottom of my heart for joining me on this journey. She has been an incredible partner, working to deliver the best possible show every single day. As I have learned in the last 15 months, a new network launch is always a challenge and ratings grow over time as you continue to gather an audience. I'm grateful to Rosie and the dedicated Rosie Show team for giving it their all."
Rosie O'Donnell on the other hand said, "I loved working with Oprah in the amazing city of Chicago. I was welcomed with open arms and will never forget the kindness of all I encountered. It was a great year for me -- I wish the show was able to attract more viewers -- but it did not. So I am headed back to my home in New York -- with gratitude. On we go!
The Rosie Show's final episode will be taped on March 20 and will air March 30.
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